In 2015, Sarah “Staud” Staudinger and George Augusto co-founded the LA-based lifestyle brand STAUD upon the idea that fashion shouldn’t just empower women – it should be accessible, too. At the heart of STAUD is design. Crafted at the intersection of timeless classics and perfect novelty, STAUD offers a collection of clothing, handbags, shoes and accessories to the modern woman who appreciates both.