Boulevarding: Where Fashion Meets Football
As football season makes way across the country, SMU students don’t just show up, they show out. Game day at SMU isn’t just about touchdowns and tailgates, it’s about high fashion, high energy, and the high standard of style that sets the Boulevard apart from every other college football tradition in the country.
From structured minis and long flowy sundresses to sleek sets, Planet Bardot captures the spirit of SMU style: polished, playful, and always Instagram-ready.
Game Day Staples from Planet Bardot
- Love Shack Fancy and Ulla Johnson Two Pieces Sets – elevated and effortless
- Sophisticated Zimmerman Dresses – bold prints and luxe textures
- Cowgirl-Chic Paris, Texas Boots – a subtle nod to Texas roots, reimagined
- Statement Sunnies for when the Texas sun hits just right.
SMU Style Tip: Dress to Impress
At SMU, getting dressed for game day is more than a tradition. Whether it’s your first time on the Boulevard or you’re a seasoned Mustang, showing up well-dressed is part of the culture. And thanks to brands like Planet Bardot, finding your style that’s both fashion-forward and school-spirited has never been easier.
So this season, whether you’re cheering from the stands or mingling under the oak trees, shop everything Planet Bardot has to offer.
Unlike your typical tailgate scene, SMU’s Boulevarding experience is where Southern charm collides with elevated, city-chic style. Think sundresses and boots, crisp polos and khakis, designer sunglasses with a matching purse, and perfectly styled hair and makeup, even in the Texas heat these students don’t mess around.
Enter: Planet Bardot
If you’re looking to stock your Boulevard wardrobe this season, look no further than Planet Bardot. Known for its curated selection of fashion-forward pieces, it’s a go-to destination for SMU students (and fashion lovers citywide) who take game day looks seriously.
From structured minis and long flowy sundresses to sleek sets, Planet Bardot captures the spirit of SMU style: polished, playful, and always Instagram-ready.
Game Day Staples from Planet Bardot
- Love Shack Fancy and Ulla Johnson Two Pieces Sets – elevated and effortless
- Sophisticated Zimmerman Dresses – bold prints and luxe textures
- Cowgirl-Chic Paris, Texas Boots – a subtle nod to Texas roots, reimagined
- Statement Sunnies for when the Texas sun hits just right.
SMU Style Tip: Dress to Impress
At SMU, getting dressed for game day is more than a tradition. Whether it’s your first time on the Boulevard or you’re a seasoned Mustang, showing up well-dressed is part of the culture. And thanks to brands like Planet Bardot, finding your style that’s both fashion-forward and school-spirited has never been easier.
So this season, whether you’re cheering from the stands or mingling under the oak trees, shop everything Planet Bardot has to offer.
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