In case you missed it, a beauty icon has officially entered the neighborhood chat. Jones Road Beauty, a makeup brand founded by the legendary Bobbi Brown, opened its first Dallas boutique over Labor Day Weekend. The new 1,300-square-foot boutique at 3230 Knox Street, Suite 100, is designed as an experiential space featuring six makeup stations, curated kits, and exclusive Dallas-only products.
First Store in Dallas
Jones Road has quickly become a cult favorite for its clean, effortless, skin-first approach to beauty, and the Knox Street location marks the brand’s first Dallas boutique and second in Texas. In addition to shopping the full collection of makeup, skincare, and tools, guests can enjoy personalized skin-matching services, makeup applications by Jones Road’s professional makeup artists, limited-edition offerings, seasonal kits, and special in-store activations. For the Roadies, the boutique will host community engagement events & also book out for more private experiences.
A key element of the new storefront is its experiential services led by JRB’s own trained artists. Services available for booking include:
- Services: 60-minute makeup lessons, 45-minute makeup applications, 40-minute teen lessons, and 30-minute teen applications
- Bridal: 70-minute lesson, 60-minute application, and a 45-minute trial session
- Events: makeup party, teen makeup party, bachelorette party, and corporate events
Jones Road x Mamaka
To celebrate the brand’s opening at Knox Street, Mamaka Dallas is offering a limited-edition Jones Road Beauty “fuel” smoothie filled with all of the best ingredients for glowy skin. This exclusive treat is available for a limited time through September 12 only at Mamaka Dallas. Order the Jones Road Beauty “Fuel” smoothie and receive a perk card for a complimentary makeup application redeemable at Jones Road Dallas.
Enter to Win: Private Jones Road Makeup Party and More Knox Street Favs
We’ve curated a lineup of Knox Street’s “Fall Favs” to give away to one winner, including a Makeup Party for up to 8 guests at Jones Road Dallas, a $200 gift certificate to Lombardi Family Concept, including Toulouse, Taverna, or MAR Y SOL, a private styling experience at Vince complete with a gifted pair of Oasis sneakers, and more.
